All posts

Metadata & Structured data

A beginner's guide on how to talk to search engines.

Discover

Find the opportunities. Learn, listen, observe, uncover insights.

Imagine

Make ideas take shape. Collaborate, brainstorm, ideate.

Create

Get ideas off the ground. Flowmap, wireframe, prototype.

Evaluate

Test. Make assumptions and validate hypothesis. Then do it again.

Plan

Get things done. Manage, plan, socialize and execute.

Sitemap vs IA

The difference between a sitemap and an information architecture (IA).

Journey Map

Tell the story of a user.

9 places to find persona images

Bring your personas to life.